Across
- 7. buying driven by feelings (status, love, fear, excitement)
Down
- 1. all communication used to inform and persuade (advertising, sales promotion, personal selling, public relations)
- 2. buying based on logic, price, quality, or usefulness
- 3. buying from a specific store or brand out of habit or loyalty
- 4. what is offered (features, quality, design, branding, packaging)
- 5. amount charged (list price, discounts, credit terms)
- 6. where and how the product is made available (channels, stores, online)