Marketing in-class assignment 1

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Across
  1. 2. An attention-grabbing statement used to advertise or promote a brand's products and services.
  2. 3. The means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.
  3. 6. A person or organization that buys goods or services from a store or business.
  4. 8. The act of mentioning a brand/business/person in the media.
  5. 9. The graphic symbol used by your company which allows it to be recognized by your audience.
  6. 11. The process of creating a strong, positive perception of a company, its products or services in the customer’s mind.
  7. 13. The difference between a potential client's evaluation of the benefits and cost of your products or services when compared to others in the market.
  8. 14. The group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.
  9. 15. A type of product manufactured by a particular company under a particular name.
  10. 16. Means of sending or receiving information, verbally and non-verbally.
Down
  1. 1. The marketing term that defines the degree to which consumers recognize a product by its name.
  2. 2. The practice of dividing your target market into approachable groups.
  3. 4. Intangible item offered for sale.
  4. 5. Creating a strategy in building, growing, keeping existing customers, and rewarding them as needed.
  5. 6. A strategic sequence of steps and activities that promote your company's product or service, with a specific goal in mind.
  6. 7. Any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature.
  7. 8. The channel, or the route, through which goods move from the source to the final user.
  8. 10. The study of consumers including individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services.
  9. 12. A tangible item offered for sale.
  10. 17. The main means of mass communication (broadcasting, publishing, and the internet) regarded collectively.