Across
- 7. also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations
- 8. an added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers' wants and needs
- 10. tangible items that have monetary value and satisfy one's needs and wants
- 12. information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
Down
- 1. the group of people most likely to become customers, identified for a specific marketing program
- 2. the four basic marketing strategies called the four Ps: product, place, price, and promotion
- 3. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 4. all people who share similar needs and wants and who have the ability to purchase a given product
- 5. a company's percentage of the total sales volume generated by all companies that compete in a given market
- 6. the idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business
- 9. consumers who purchase goods and services for personal use
- 11. intangible items that have monetary value and satisfy your needs and wants