Across
- 2. Formulas/algorithms that search engines use to rank or grade advertisements and landing pages, heavily focused on keyword density. Example Sentence: “Nobody is converting on our landing page, I wonder if it is because the ___________ is so low.”
- 7. Sharing words or images to educate and entertain consumers about a brand. Every company or brand has a unique story to tell. This story helps educate consumers on what message is behind the brand. Example Sentence: “Let me do a bit of _______________. Our company began in 1967 in a small street corner…”
- 8. Marketing that is focused on driving demand or interest to a company’s offerings. Tactics that are used to create potential closes through qualified sales prospects. Example Sentence: “What happened to our _________? We haven’t had a qualified sales lead in over a month!”
- 11. Content that is created by users of a service to provide contribution to blogs, wikis, chats, podcasts, etc. Example Sentence: “We could use more ___________ on our website; I would really like to increase the amount of blog posts that we publish.”
- 13. Marketing strategy that includes producing highly targeted, relevant, and valuable content to reach a specific audience. Increasing keyword density on websites, and directly influencing search engine ranking systems. Example Sentence: “________________ is time demanding but I know it helps my search ranking, so I make sure to produce valuable web content.”
Down
- 1. Strategic advertisement placement towards audiences who have already connected with your website as they explore other websites online. Example Sentence: “Our _______________ campaigns for hiking boots seem to really convert on the hikers guide webpage!”
- 3. Refers to the process of marketing across numerous digital channels regardless of the device or outlet in which the material is being accessed. Example Sentence: “The user experience is positive on my phone, desktop and tablet. This company must really have their focus on _________________marketing!”
- 4. The representation of a company through various factors. Can be seen in a company logo, the quality of a company’s product, or even pricing. These factors and more bring together the identity for a brand that the consumer notices. Example Sentence: “Your brand is really misleading, it is really difficult to understand your _______________.”
- 5. The amount of times that a particular word appears in a webpage , usually expressed in percentage. Example Sentence: “Before you publish the webpage, check the ________________ to ensure it ranks well with the major engines.”
- 6. The process in which an idea is generated, developed and then communicated. This process involves turning ideas into action. Example Sentence: “My vision for the product may seem far-fetched but it’s still in the _____________ phase.”
- 9. Successfully getting a person to “convert” on a desired action; the process of directing someone to do what you want them to do. Example Sentence: “You really have to know your audience well if you are going to get any ______________ from your next marketing campaign.”
- 10. Targeting potential leads or prospective customers based off of their geographical location. Specific advertisements that are highly personalized to appeal to targeted advertising location. Example Sentence: “You sell [product]? Try _________________ your next advertising campaign to [location] only, they’d go crazy for your product!”
- 12. Based off agile software development methods, agile marketing promotes flexibility and collaboration. Promotes adaptation and breaks down slow-moving formalities in the marketing process. Example Sentence: “Our marketing team collaborates and works in sprints in order to keep up the pace, it’s called _____________.”