Across
- 1. -A short, memorable phrase used in advertising.
- 2. -A paid form of marketing communication to promote a product or service.
- 4. -The promotional activity where customers recommend a product to others.
- 5. -A person who promotes products to their audience, often on social media.
- 6. -A marketing strategy that involves offering low prices to attract customers.
- 8. -The process of influencing consumer perception to create a distinct image.
Down
- 1. -The process of dividing a market into distinct groups with common needs.
- 3. -The four key elements of marketing: Product, Price, Place, and ______.
- 4. -The perception of a brand based on customer experience.
- 7. - A brand's unique symbol or design used for identification.