Across
- 4. observing consumers in a natural context on the internet.
- 5. The process by which people select, organize, and interpret information to form a meaningful picture of the world.
- 6. The 83 million children of the baby boomer's, born between 1997 and 2000.
- 7. Changes in an individual's behaviour arising from experience.
- 8. Human wants that are backed by the buying power.
- 10. Actually differentiating the market of offering to create superior customer value.
- 14. Firms that help the company to promote, sell, and distribute its goods to final buyers.
- 15. The act of obtaining a desired object from someone by offering something in return.
- 18. The larger societal force that affect the microeconomics.
Down
- 1. Specializes in in-depth financial, historical, and operational information on public and private companies.
- 2. The unique psychological characteristics that distinguish q person or group.
- 3. A set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study.
- 9. A group of consumers who respond in a similar way to a given set of marketing efforts.
- 10. Company growth through starting up or acquiring business outside the company's current products and marketing.
- 11. A form of observational research involves sending trained observers to watch and interact with customers in there "natural environment".
- 12. State of felt deprivation.
- 13. Arranging for a product to occupy a clear, distinctive, and desirable place to relative to competing products in the minds of target consumers.
- 16. The study of human population n terms of size, density, location, age, gender, race, occupation, and other statistics.
- 17. A person's pattern of living as expressed in his or her activities, interest and opinions.
- 18. The mistake made from paying more attention to the product that a company make, than the benefits and experience of it.
