Across
- 2. Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?
- 4. When Lola asked what the advertising campaign should say, she was concerned with which of the five Ms?
- 5. A company that is looking to maximize its market share would do well to follow ________ pricing
- 6. Appointing teams to manage customer-value-building processes and break down walls between departments is part of which of the following shifts in business practices?
- 9. Which telecom company came out with a much-needed Father's Day message for all the social media savvy kids – Show some love offline. Which stated that “We're so busy with our schedules, likes comments and what not, that we miss the real moments while we're busy typing #DaddysGirl.”
- 10. A firm that is plagued with overcapacity, intense competition, or changing consumer desires would do better if it pursues ________ as its major objective.
- 11. Adopters of new products move through five stages. These stages begin with ________ and follow with interest, evaluation, trial, and adoption.
- 13. Intercom Inc., together with its subsidiaries, primarily engages in the generation, transmission, and distribution of electric power in the United States. The company observes that its growth has stagnated over a period of two years. In an attempt to promote growth, it considers adding new features to the existing products and introducing a few new products. The company forms a committee consisting of three top executives, one of the production mangers, a few operational managers, and a representative of the HR department to generate ideas. This team is called a(n) ________ team.
- 16. When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price.
- 18. Which online retail company has partnered with Mumbai Dabbawalas for strengthening their last-mile delivery of consumer goods. Dabbawalas will collect shipments from the delivery hubs and deliver it to customers while picking up their dabbas.
- 20. ________ advertising aims to create brand awareness and knowledge of new products or new features of existing products.
- 21. ________ involves buying more goods and services from external domestic or foreign vendors.
- 24. ________ is a measure of communications effectiveness that describes the percentage of target market exposed to a communication.
- 25. _________, one of the fast-growing FMCG companies of South India, has been creating a lot of buzz lately, especially in the Agricultural domain. The company has been providing direct and indirect employment to over 100,000 Indians, supporting 60,000+ dairy farmers, has planted over 3,50,000
- 26. Inspired by the glue stick design, this product comes in such a form that it softens quickly at room temperature and can be refilled. Name the company which launched the Butter Stick?
- 27. Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?
- 29. Robert has heard about the latest cell phone from LG Electronics that features Wi-Fi hotspot technology. Wi-Fi hotspot is a technology that allows users to share mobile internet with other Wi-Fi enabled devices. Robert visits the company's Web site to read more about the phone. Robert is in the ________ stage of consumer-adoption process.
- 30. ___________is a comprehensive cloud-based billing platform for your F&B outlet. They handle everything from digital payments to inventory to online orders and much more. Currently, we are operating with 30,000 + restaurants across India, UAE, and South Africa.
Down
- 1. ________, or reducing the number of organizational levels to get closer to the customer, is one of the important shifts in marketing and business practices.
- 3. E&OE produces and markets its own brand of skincare products using herbal remedies and natural ingredients through standalone stores as well as an online portal. E&OE is a(n) ________ retailer.
- 7. _________ is renewing the fight for real beauty standards by pushing into the activist digital era with a hard-hitting new campaign – Reverse Selfie. The crucial issue of women and girls’ self-esteem is once again top of the agenda, as the brand highlights the widespread damage caused by the trend of heavily edited selfies.
- 8. ________is an American online audiobook and podcast service that allows users to purchase and stream audiobooks and other forms of spoken word content.
- 12. ________ includes all the activities in selling goods or services directly to final consumers for personal, non-business use.
- 14. If demand changes considerably, with a small change in price, the demand is said to be ________.
- 15. Troma Inc. is a famous manufacturer of cookware that follows a traditional distributor-retailer system to distribute its products. The company abstains from the use of automated supply chain management (SCM) systems mainly due to the fear of unknown. However, rapidly escalating operational costs and inefficiencies have made it necessary for the company to implement an SCM system. The company goes for a big-bang installation of SCM system to become more competitive and cost effective. Identify the adopter group to which Troma belongs.
- 17. Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle?
- 19. Which Indian fintech company has released its ad-film for its Indian Premier League (IPL) 2022 campaign- “Play it different”. The ad features veteran actors Annu Kapoor and Renuka Shahane playing a fun Cred bounty ‘antakshari’.
- 22. An advertising ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.
- 23. advertising aims to create liking, preference, conviction, and purchase of a product or service.
- 26. A(n) ________ is any good, service, or idea that is perceived as new, no matter how long its history.
- 28. ________ price refers to what the consumers feel the product should cost.