Across
- 2. – A group of potential buyers and sellers.
- 3. – Establishing a product's image in the minds of consumers.
- 7. – Distribution channels used to deliver products to customers.
- 8. – Choosing a specific group of customers to focus on.
- 12. – Paid communication to promote products or services.
- 14. – A unique identity of a product or service.
- 16. Activities to communicate and sell a product.
Down
- 1. – The process of identifying and satisfying customer needs.
- 4. – Dividing a market into smaller customer groups.
- 5. – The balance between a product’s benefits and its cost.
- 6. A plan designed to achieve marketing objectives.
- 9. – Basic requirements essential for survival or well-being.
- 10. – The fulfillment of customer expectations and desires.
- 11. The desire for a product coupled with the ability to pay for it.
- 13. – Goods or services offered to meet customer needs.
- 15. – Specific desires shaped by culture and personality.
- 16. – The strategy of setting a product's monetary value.