MARKETING MANAGEMENT

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Across
  1. 2. – The strategy of setting a product's monetary value.
  2. 4. – Paid communication to promote products or services.
  3. 5. – Basic requirements essential for survival or well-being.
  4. 7. A plan designed to achieve marketing objectives.
  5. 9. Activities to communicate and sell a product.
  6. 10. – Choosing a specific group of customers to focus on.
  7. 11. – Specific desires shaped by culture and personality.
  8. 12. – A group of potential buyers and sellers.
  9. 13. – A series of marketing activities for promotion.
  10. 15. The desire for a product coupled with the ability to pay for it.
  11. 16. – The fulfillment of customer expectations and desires.
  12. 17. – The process of identifying and satisfying customer needs.
  13. 18. – The balance between a product’s benefits and its cost.
Down
  1. 1. – Distribution channels used to deliver products to customers.
  2. 2. – Establishing a product's image in the minds of consumers.
  3. 3. – Goods or services offered to meet customer needs.
  4. 6. – Dividing a market into smaller customer groups.
  5. 8. – A unique identity of a product or service.
  6. 14. – An individual who buys and uses a product.
  7. 15. – Marketing efforts using online platforms.