Across
- 4. Business-to-Business marketing, targeting transactions between companies.
- 7. Evaluating a business's strengths, weaknesses, opportunities, and threats for strategic planning.
- 8. A marketing strategy that rewards customers for repeat business or brand loyalty.
- 11. Using tools to analyze opinions and emotions expressed in online content about a brand or product.
- 12. autiSpecific group of potential customers identified for marketing efforts.
- 14. Business-to-Consumer marketing, directly reaching end-users.
- 17. Detailed representation of an ideal customer based on demographics and behaviors.
- 19. Creating a seamless customer experience across various marketing channels.
- 23. The perceived value and strength of a brand in the minds of consumers.
- 24. creating and distributing valuable content to attract and engage the audience.
- 25. Individuals with a smaller but highly engaged social media following, targeted for influencer marketing.
- 27. A product or service produced by one company and sold by another under its own brand.
- 30. Short-lived content, often disappearing after a set time, used on platforms like Snapchat and Instagram Stories.
- 33. return on investment, measuring profitability from marketing activities.
- 34. Unconventional, low-cost marketing tactics for maximum impact.
- 35. Characteristics of a population or market segment.
- 38. pay-er-click advertising, a model where advertisers pay for each click on their ad.
- 41. Unconventional, low-budget strategies aiming for high impact.
- 42. establishing a unique identity for a product or company.
- 43. Evaluating strengths, weaknesses, opportunities, and threats to make informed marketing decisions.
- 44. Displaying ads to users who visited a website but did not complete a desired action, encouraging further engagement.
- 45. The stages a customer goes through from initial contact to completing a desired action.
Down
- 1. Comparing two versions of a marketing element to determine the most effective.
- 2. The stages a customer goes through, from awareness to loyalty, mapped for targeted marketing.
- 3. The cost associated with acquiring a new customer, including marketing and sales expenses.
- 5. Assigning values to leads based on their likelihood to convert, aiding in prioritizing sales efforts.
- 6. Turning prospects into actual customers through effective marketing strategies.
- 9. Reach The number of people who see a post through unpaid distribution on social media platforms.
- 10. Targeting individuals who have interacted with a brand previously with relevant ads.
- 13. Unique Selling Proposition, highlighting distinct features that set a product apart.
- 15. The percentage of customers who stop using a product or service within a given period.
- 16. Key Performance Indicator, quantifiable metrics used to measure marketing success.
- 18. A company's portion of the total market compared to competitors.
- 20. Promoting additional products to existing customers.
- 21. Advertising on Connected TV platforms to reach audiences through streaming services.
- 22. Attracting customers through content marketing, SEO, and social media, fostering engagement.
- 26. Customer Relationship Management, strategies for maintaining and improving customer interactions.
- 28. Promoting and selling products or services to customers.
- 29. Visual representation indicating the areas of a webpage where users interact the most.
- 31. Utilizing data analysis to assess and improve marketing performance
- 32. Incentive or offer designed to attract potential customers and capture their contact information.
- 36. collaborating with influential individuals to reach and impact a broader audience.
- 37. The ability of an advertisement to maintain user attention and interest over time.
- 39. Targeting a specialized segment within the broader market.
- 40. Social Social media activity that occurs privately, such as sharing content via messaging apps.