marketing management

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Across
  1. 1. Monitoring online platforms not indexed by traditional search engines for brand mentions and threats.
  2. 3. Individuals recognized as authorities in a particular industry or niche, often leveraged in influencer marketing.
  3. 5. Comparing two versions to optimize performance.
  4. 9. Detailed representation of a target customer.
  5. 11. The stages a lead passes through in the sales process, from awareness to conversion.
  6. 12. Social media activity that occurs privately, such as sharing content via messaging apps.
  7. 14. Any interaction a customer has with a brand, from website visits to social media engagement.
  8. 16. Leveraging messaging apps for marketing purposes, often through chatbots or direct communication.
  9. 18. Short-lived content, often disappearing after a set time, used on platforms like Snapchat and Instagram Stories.
  10. 20. Content created by users, such as reviews, testimonials, or social media posts, to promote a brand.
  11. 21. The percentage of customers who stop using a product or service within a given period.
  12. 23. A marketing strategy that rewards customers for repeat business or brand loyalty.
  13. 24. Magnet Incentive or offer designed to attract potential customers and capture their contact information.
  14. 26. Messages sent to users' devices, often from apps or websites, to deliver updates or promotions.
  15. 28. Tailoring marketing strategies to specific buyer personas, representing idealized customer segments.
  16. 30. Using neuroscience principles to understand and influence consumer behavior.
  17. 34. Introducing a new product under an existing brand to leverage its recognition and equity.
  18. 35. A link from another website to your site, positively impacting SEO and credibility.
  19. 38. Advertising on Connected TV platforms to reach audiences through streaming services.
  20. 41. Attracting customers through content marketing, SEO, and social media, fostering engagement.
  21. 42. Attention, Interest, Desire, Action - a model outlining the stages a consumer goes through in the buying process.
  22. 43. Using tools to analyze opinions and emotions expressed in online content about a brand or product.
  23. 44. Dividing data into specific groups for targeted marketing, improving relevance and effectiveness.
  24. 45. Evaluating the impact of different marketing touchpoints on customer actions or conversions.
  25. 46. The cost of 1,000 impressions in advertising.
  26. 47. A loyal customer who actively promotes and defends a brand, often voluntarily.
Down
  1. 2. Timeless and valuable content that remains relevant over an extended period.
  2. 4. Seamless customer experience across channels.
  3. 6. Characteristics of a population or market segment.
  4. 7. A performance-based marketing strategy where affiliates earn a commission for driving traffic or sales to a brand.
  5. 8. A phenomenon where users promote a product or service to others, creating a self-sustaining viral effect.
  6. 10. The rate at which customers stop using a product or service.
  7. 13. Creating a buzz or excitement around a product or brand through word-of-mouth and unconventional tactics.
  8. 15. Unique Selling Proposition highlights product distinctiveness.
  9. 17. Visual representation indicating the areas of a webpage where users interact the most.
  10. 19. Overloading content with keywords to manipulate search engine rankings, now discouraged by search engines.
  11. 22. Brand A brand challenging the status quo in its industry, often through innovative marketing strategies.
  12. 25. ontent or elements on a webpage that are visible without scrolling, considered prime real estate.
  13. 27. Customer Relationship Management for customer interaction.
  14. 29. Advertisements designed to match the platform's natural content, providing a seamless user experience.
  15. 31. Visitors who come to a website through unpaid search engine results.
  16. 32. A series of automated, scheduled emails sent to leads or customers over time to nurture and engage.
  17. 33. Using multiple channels, such as social media, email, and offline methods, for marketing campaigns.
  18. 36. Content that engages and involves the audience, encouraging participation rather than passive consumption.
  19. 37. The stages a customer goes through, from awareness to loyalty, mapped for targeted marketing.
  20. 39. Targeting a specialized market segment.
  21. 40. The number of times an advertisement is viewed by users.