Across
- 2. Media Online networking platform
- 5. Brand commitment
- 6. marketing Advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps
- 7. A measure used to evaluate the profitability of an investment relative to its cost, often expressed
- 11. Occurs when a firm sets a price for the product in order to entice the customer into making a purchase by making it sound cheaper than it actually is
- 14. An analysis technique used to identify and evaluate the Strengths, Weaknesses,Opportunities, and Threats
- 15. Advertising : a business that organises advertising campaigns on behalf of clients
- 17. Determines prices for products in order to maximize profit
- 18. Specialized market
- 19. Involves setting a high initial price for a new product in order to recoup cost
- 20. Mutual marketing
- 23. The process of gathering, analyzing, and interpreting information about a market, including consumer preferences, behaviors, and competitors
- 25. The stages a product goes through from introduction to withdrawal from the market, typically including introduction, growth, maturity, and decline.
- 28. Data collection
- 29. Any word, phrase, symbol, design, or a combination of these things that identifies your goods or services
- 30. Media Online networking platform
- 33. A group of related products or services offered by a company under a single brand or category
- 35. User Final consumer
- 36. The combination of promotional activities that a firm uses in order to create and general sales
- 37. The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself
- 39. Transactional revenue
- 40. Product wrapping
- 41. Industry portion
- 42. The difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others
- 44. A measurable unit used to quantify results in marketing campaigns
- 45. supply network
- 47. Interaction with a brand or content
- 48. Prediction of future sales based on historical data and market trends.
- 49. Promote products or services
Down
- 1. The degree to which products or services meet or exceed customer expectations.
- 3. Based on the prices charged by competitors, maybe the same or slightly lower, firms will try to compete on other aspects of the marketing mix Creating a feature or characteristic within a brand that makes it stand out
- 4. An individual who represents and promotes a brand, often through endorsements and appearances
- 8. Involves setting a low initial price for a new product in order to get a foothold in the market and gain market share
- 9. Promotional practice where on the purchase of one item another one is given free
- 10. A promotional method that involves the creation of an identity for the business that distinguishes that firm and its products from other firms uniform, vehicles
- 12. The collective term used to describe TV, radio, websites etc that all promotion
- 13. An amount to be paid for an insurance policy
- 15. The part of the design mix other than cost and function
- 16. Creating a feature or characteristic within a brand that makes it stand out
- 17. The aspect of selling a product that relates to where and how a company delivers a product to consumers
- 21. providing consumers with the products and services they desire
- 22. Prices are set low for a short period of time to force competitors out of the market
- 24. Place of exchange
- 26. When a percentage mark up is added to the cost of producing a good or service to calculate the selling price
- 27. Strategy to keep existing customers satisfied and loyal to a brand
- 30. Planned approach
- 31. A symbol or other design adopted by an organization to identify its products,
- 32. Creating a unique selling proposition or distinctiveness for a product or brand in the market
- 33. The degree to which demand for a product or service changes in response
- 34. Rivalry for sales
- 38. Organized effort
- 43. Product purchaser
- 46. Preposition The unique benefits and value that a product or service offers to its customers, distinguishing it from competitors