Marketing Management

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Across
  1. 5. Identifying your competitors and their strategies.
  2. 10. Offering exceptional customer service and support.
  3. 12. The tangible cues that customers experience, shaping their perception of your brand.
  4. 13. An offer to entice customers to try a product or service.
  5. 14. Building a strong online presence for your brand.
  6. 16. A pricing strategy that charges different prices for the same product to different customers.
  7. 21. A bootstrapped venture focusing on solving a specific problem with minimal resources.
  8. 22. Leveraging data and analytics to inform marketing decisions, optimize campaigns, and measure results.
  9. 23. Strategies used to communicate the value of your product and persuade customers to buy.
  10. 24. The off-page factors that influence a website's ranking.
  11. 26. A communication channel used to reach and influence potential customers.
  12. 28. A method of tracking and measuring the results of a marketing campaign.
  13. 31. The act of offering goods or services for a price.
  14. 32. The process of identifying and understanding who your customers are.
  15. 34. The tangible good or intangible service offered to customers.
  16. 35. Offering discounts and promotions to attract customers.
  17. 38. A legal protection for a unique product or brand name.
  18. 40. Promoting ethical and responsible business practices.
  19. 42. the activity of showing and advertising a company's prroduct in the best possible way.
  20. 45. The process of searching for and selecting goods or services to buy.
  21. 46. A research method that involves collecting data through interviews and surveys.
  22. 48. The amount of money a buyer is willing to pay for a good or service.
  23. 50. Partnering with other brands or influencers for mutual benefit.
  24. 51. The technical aspects of a website that affect its ranking.
Down
  1. 1. A unique selling proposition that sets your product apart from the competition.
  2. 2. Using blockchain technology for secure data management and transparency in advertising.
  3. 3. The study of consumer behavior and how they make decisions.
  4. 4. Tracking and measuring the results of marketing activities.
  5. 6. Targeting specific customer segments with tailored messaging.
  6. 7. Setting the price of a product or service.
  7. 8. third-party publishers means.
  8. 9. Creating brand awareness and positive associations.
  9. 11. Building loyalty and repeat business.
  10. 15. Brands get this information by tracking consumer profiles and activity on the Internet.
  11. 17. Understanding your target audience's needs and desires.
  12. 18. A person who purchases goods or services.
  13. 19. The human talent behind your product or service, both employees and partners.
  14. 20. A promotional campaign that offers a free gift or service to new customers.
  15. 25. The value perceived by the customer, often exceeding the product's price.
  16. 27. A marketing strategy that focuses on building relationships with customers.
  17. 29. A temporary reduction in price to attract buyers.
  18. 30. The process of managing a brand's online presence and reputation..
  19. 33. A visual representation of a brand, including its logo and colors.
  20. 36. A measurable objective that a marketing campaign aims to achieve.
  21. 37. Words and phrases people type into search engines.
  22. 39. The channels and locations where customers can access your product.
  23. 41. The four Ps of marketing: Product, Price, Place, and _____.
  24. 43. Creating content that attracts and engages target audiences.
  25. 44. Identifying external opportunities and threats
  26. 45. Search Engine Optimization.
  27. 47. The systems and procedures used to create, deliver, and maintain your product or service.
  28. 49. Analyzing internal strengths and weaknesses