Marketing Management

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Across
  1. 1. The selling that can be done as a direct and face to face communication between seller and buyer
  2. 2. Making things cheaper for a limited time
  3. 4. It is the exciting process of bringing a new product or service to market.
  4. 8. It is a graphic mark, emblem, or symbol used to identify a company, organization, product, or service.
  5. 10. It is anyone looking to purchase an asset such as a stock, bond, or currency.
  6. 11. The channel of distribution who purchases in bulk and resale to the retailer
  7. 12. A specific group of people who really like something special.
  8. 14. it refers to individuals or organizationswho have the potential to become customers but haven't yet made a purchase.
  9. 16. The goods that the customer, in the process of selection and purchase,compares on the basis of suitability,quality, price and style.
  10. 17. he type of promotion mix were transiting of information some individual to individual.
  11. 22. The last stage of product life cycle (PLC).
  12. 26. When the suppliers provides the facilities under one roof.
  13. 30. It refers to basic necessity of human beings.
  14. 31. the concept in which organisation development new strategies and invention in the product
  15. 32. It is an individual or organization that purchases and uses a company's goods or services.
  16. 34. The goods that the consumers do not know about or do not normally think of buying.
  17. 35. It is a set of marketing variables that the firm uses to pursue its marketing objectives in the target market. is a set of marketing variables that the firm uses to pursue its marketing objectives in the target market.
  18. 39. The strategy where market intermediate of distribution channel are targeted to design promotional program
  19. 41. The place where buyer and seller come together and exchange goods
  20. 42. The cost that various directly with the level of production.
  21. 43. It is defined as Anything that have physical dimensions that can be offered for sale in the market
  22. 44. It is the blend of communication tools and strategies that companies use to reach their target audience and promote their products or services.
  23. 45. A big-box store combining a supermarket and a department store.
  24. 47. It refers to the worth or usefulness of goods and service.
  25. 48. Making your product special with a memorable mane and logo.
  26. 49. The process of defining your marketing goals, outlining strategies to achieve them, and creating a roadmap for your marketing activities over a specific period.
  27. 50. it refers to the materials used to enclose and protect a product during storage, transportation, and sale.
  28. 51. A collection of related products offered by a company under a single brand name.
Down
  1. 1. Business analysis technique used to do political social economical Technology analysis.
  2. 3. It is a business model where a company with a successful brand and business system, grants another individual or group the right to operate a business using its brand name, products, services, and operating methods
  3. 5. making sure things get from where they are to where they need to be smoothly
  4. 6. The one who is a versatile professional who wears many hats in the exciting world of promoting and connecting products or services with their target audience.
  5. 7. The product which helps to fulfill fundamental needs or basic needs.
  6. 9. It focuses on generating demand for a product or service, rather than pushing it out to potential customers
  7. 13. The second name of Marketing
  8. 15. creating a feature within a brand that makes it stand or service.
  9. 18. A wide range of visual and interactive elements that work together to communicate your brand message and achieve your marketing goals
  10. 19. selling things directly to customers, like is a store
  11. 20. The process of determining the optimal price for a product or service
  12. 21. making a big deal about your product to get more people interested
  13. 23. Selling what you have is the philosophy of which kind of orientation.
  14. 24. Taking the product and forcefully sending it out into the market, hoping to reach potential customers and generate sales.
  15. 25. It is the practice of bringing attention to a product, service, cause, or opinion with the intention of influencing the public's perception and behaviour towards it
  16. 27. It refers to the skills, resources, and advantages that allow a company or individual to excel in achieving their marketing goals and effectively reaching their target audience.
  17. 28. What you pay for something.
  18. 29. The strategy in which consumers are encouraged to purchase the products from retailer through promotional program.
  19. 33. The method through which various individuals and organisation exchange information with general public and media.
  20. 36. A strategy where companies adjust the price of a product or service based on the geographical location of the buyer.
  21. 37. A concise and clear statement that effectively communicates what sets you apart and delivers unique value to your target audience.
  22. 38. The pricing strategy in which there is dropping of rice by supermarkets for increasing additional
  23. 40. Starting with a high price & gradually lowering it overtime.
  24. 46. It is exchange value of product or services.