Across
- 2. The use of traditional media channels such as TV, radio, and print for advertising.
- 6. The use of celebrities or influencers to promote a product or brand.
- 8. A marketing approach that focuses on creating emotional connections with customers.
- 10. Rapidly gaining popularity or spreading widely, often through social sharing.
- 11. The group of individuals or potential customers targeted by a marketing message.
- 12. The practice of creating a unique identity for a product or service to distinguish it from competitors.
- 13. A marketing strategy that focuses on the local community.
- 15. Dividing the market into distinct groups based on similar characteristics or needs.
- 19. A measure of the proportion of people who visit a website and then leave without taking any further action.
- 20. Marketing strategies and content tailored for mobile devices.
- 21. The communication activities used to inform, persuade, and remind the target audience about a product or service.
- 22. The process of getting a product from the manufacturer to the end consumer.
- 24. The process of determining the optimal price for a product or service.
- 26. (Unique Selling Proposition) A distinctive element that sets a product or brand apart from competitors.
- 29. A specific group of consumers that a business aims to reach with its products and marketing efforts.
- 32. Share The portion of total sales within a market that a company controls.
- 34. The process of monitoring and responding to online conversations about a brand.
- 35. Search Engine Optimization – techniques to improve a website's visibility on search engines.
- 36. The level of interaction and connection between a brand and its audience.
- 40. A coordinated series of activities designed to achieve a specific marketing goal.
- 42. A marketing strategy that involves creating a sense of urgency by limiting the availability of a product.
- 43. Patterns or shifts in consumer behavior, technology, or the market.
- 44. The perception and recognition of a product or company in the market.
- 47. Paid, non-personal communication designed to influence a target audience.
- 49. Information and material created for a specific audience to provide value.
- 50. The process of turning a prospect into a customer by taking a desired action.
- 53. Media Online platforms used for social interaction and content sharing.
- 54. Journey The process a customer goes through from awareness to purchase and beyond.
- 55. The practice of promoting products or services through social media platforms.
- 56. A medium or platform used to deliver a marketing message.
- 57. A plan of action designed to achieve a specific goal.
Down
- 1. The integration of online and offline marketing efforts to create a seamless customer experience.
- 3. A marketing technique that aims to create a sense of exclusivity and scarcity.
- 4. Creating a distinct image and identity for a product or brand in the minds of consumers.
- 5. The practice of adjusting marketing messages to appeal to specific cultural groups.
- 7. The process of creating and maintaining a positive image for a brand.
- 9. Dividing a market into subsets based on characteristics like age or income.
- 13. A type of marketing that aims to increase brand loyalty and customer retention.
- 14. The visual, auditory, and olfactory elements used in marketing to create a memorable experience.
- 16. The activities and processes involved in selling products or services to customers.
- 17. A marketing approach that emphasizes building long-term relationships with customers.
- 18. The benefit or satisfaction a customer derives from a product or service.
- 23. A metric that measures the percentage of visitors who leave a website without navigating to other pages.
- 24. Establishing a distinctive place in the minds of consumers relative to competitors.
- 25. Receiving input from customers or stakeholders to improve products or services.
- 27. An acronym for strengths, weaknesses, opportunities, and threats – a strategic planning tool.
- 28. Customer commitment and repeat business due to positive experiences with a brand.
- 30. A systematic method of gathering information from a sample of people.
- 31. Rivalry among businesses for the same target market.
- 33. The process of identifying and evaluating competitors and their strategies.
- 37. The set of values that a brand promises to deliver to its customers.
- 38. A group of potential buyers with similar needs or characteristics.
- 39. The end user of a product or service within the target market.
- 41. The systematic analysis of data to gain insights into marketing performance.
- 45. A strategy that involves offering a low-cost product with the intention of making money on subsequent sales.
- 46. Introducing new ideas, methods, or products to the market.
- 48. A semi-fictional representation of an ideal customer based on market research.
- 51. A tangible or intangible offering that fulfills a need or want and can be exchanged.
- 52. Determining the value of a product or service and setting a cost that consumers are willing to pay.