Marketing management concept

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Across
  1. 2. of quantity demanded to price changes.
  2. 5. Forces impacting market behavior.
  3. 7. Positioning_Positioning a brand in consumers' minds.
  4. 10. Building and maintaining relationships with customers.
  5. 14. Plan_Document outlining marketing goals and strategies.
  6. 15. Process of dividing a market into distinct groups.
  7. 18. analyzing, and interpreting information about a market.
  8. 21. Mix_ Blend of advertising, sales promotion, PR, and personal selling.
  9. 28. Advantage_Unique advantage setting a company apart.
  10. 31. The blend of product, price, place, and promotion.
  11. 32. Lifecycle_Journey from product introduction to decline.
  12. 33. The specific group of potential customers a firm aims to serve.
  13. 34. and recognition of a brand.SalesPromotion_ Short-term incentives to boost sales.Marketdemand The quantity of a product consumers are willing to buy
  14. 35. a market based on common characteristics.
  15. 38. Location where sales occur.
  16. 39. for getting products to consumers
  17. 40. of products a company offers.
  18. 41. market presence.
  19. 42. how products reach consumers.
Down
  1. 1. unique value a product offers to customers.
  2. 3. of an organization's strengths, weaknesses, opportunities, and threats.
  3. 4. representation of consumer journey.
  4. 6. rivals in the marketplace.
  5. 7. purchasing behavior.
  6. 8. representation of consumer perceptions.
  7. 9. a product's image in the market.
  8. 11. Measuring customer co
  9. 12. Introducing something new.
  10. 13. a product stand out.
  11. 16. tools: product, price, place, and promotion.
  12. 17. aimed at target audiences.
  13. 18. goals for marketing efforts.
  14. 19. products into media.DemandForecasting_ Estimating future demand.
  15. 20. of people a product is intended for.
  16. 22. and launching new products.
  17. 23. a market based on characteristics.
  18. 24. Path products follow to reach consumers.
  19. 25. Strategy_Tactical tools: product, price, place, and promotion
  20. 26. perceived value beyond its functional benefits.
  21. 27. Focus on customer needs and satisfaction.
  22. 29. of a market held by a company. AdvertisingCampaign_Coordinated series of advertisements.
  23. 30. of strengths, weaknesses, opportunities, and threats.
  24. 36. Penetration Strategy introducing a new product to a new market.
  25. 37. Behavior_Study of how individuals make decisions.