marketing management crossword

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Across
  1. 2. The act of exchanging goods or services for value.
  2. 3. A marketing strategy focusing on a specific niche.
  3. 4. A marketing technique that rewards customer behavior.
  4. 7. A short, catchy phrase associated with a brand.
  5. 8. Equity The emotional connection a customer feels towards a brand.
  6. 11. A marketing strategy focused on existing customers.
  7. 13. A type of marketing research involving surveys and interviews.
  8. 14. A marketing strategy aimed at new customers.
  9. 15. A type of marketing research involving observing customer behavior.
  10. 16. The process of dividing a market into groups of customers.
  11. 18. A marketing channel that uses digital technologies.
  12. 20. The 4Ps of Marketing: Product, Price, _____, Promotion.
Down
  1. 1. A paid form of non-personal communication.
  2. 5. A marketing document outlining a company's goals and strategies.
  3. 6. A strategy to increase brand awareness.
  4. 9. The process of creating a distinct brand image.
  5. 10. A strategy to maintain customer loyalty.
  6. 12. A unique selling proposition.
  7. 17. A marketing technique that encourages customers to share content.
  8. 19. A marketing metric measuring website traffic.