marketing management crossword

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Across
  1. 2. A marketing approach where customers are involved in co-creating the product (9 letters).
  2. 3. A type of communication that involves face-to-face interaction with customers (8 letters).
  3. 5. The act of tailoring a product, service, or content to a specific target group (10 letters).
  4. 11. A marketing strategy where a brand establishes emotional connections with customers (10 letters).
  5. 18. A marketing method where customers receive incentives for referring others (9 letters).
  6. 19. A pricing strategy where the brand offers low prices to encourage customers to try new products (7 letters).
  7. 20. A marketing strategy where brands focus on nurturing customer relationships (10 letters).
  8. 21. A tactic used to make a brand stand out by highlighting its unique features (9 letters).
  9. 24. The visual representation of a company’s values and culture (8 letters).
  10. 26. A strategy of promoting a product or service by aligning with popular trends or influencers (11 letters).
  11. 28. A communication tool used to reach a large audience through media (7 letters).
  12. 29. A promotion where customers earn rewards or points for repeated purchases (9 letters).
Down
  1. 1. The practice of gathering, analyzing, and using consumer data for marketing decisions (11 letters).
  2. 4. A measurement of how likely customers are to recommend a brand to others (9 letters).
  3. 6. A marketing model that emphasizes customer satisfaction and experience (7 letters).
  4. 7. The process of grouping customers based on shared characteristics (9 letters).
  5. 8. A type of marketing where consumers provide feedback, ideas, or content (11 letters).
  6. 9. A blend of digital and traditional marketing channels to communicate with customers (11 letters).
  7. 10. A blend of different promotional techniques like advertising, sales, and PR (12 letters).
  8. 12. The total value a customer brings to a brand throughout their relationship (3 letters).
  9. 13. A strategy where products are priced lower to attract more customers (9 letters).
  10. 14. A strategy focusing on the needs and interests of a specific group of consumers (9 letters).
  11. 15. A public-facing tactic where a company partners with another company to enhance their reach (7 letters).
  12. 16. The process of identifying and anticipating customer needs before they are expressed (12 letters).
  13. 17. The process of influencing and persuading customers to purchase a product (9 letters).
  14. 22. A method used to measure the effectiveness of a marketing campaign (3 letters).
  15. 23. A method where a company tests different aspects of marketing strategies to see what works best (6 letters).
  16. 25. A promotional strategy designed to create awareness and boost sales quickly (8 letters).
  17. 26. A brand’s distinct identity, including logos, colors, and messages (8 letters).
  18. 27. A marketing concept where a company focuses on building strong customer loyalty (7 letters).