Across
- 3. The important element of promotion mix is
- 5. Managerial functions are planning, organising, staffing, directing and _____.
- 6. A phenomena where companies focus too generally on their product and services and failed to see broader market and customer need is known as marketing _____
- 7. Setting a price in comparison with competitors.
- 12. The trade, which includes activities such as sell, variety of goods in a small quantities to final consumer is called.
- 17. Self service, food store with grocery.
- 19. A person who consumes a product or service.
- 20. A place where buyers and sales of goods and commodities meet with common intention to exchange goods and services.
- 21. A market strategy that is geared towards getting a foothold in a competitive market.
- 22. Three levels of product are core, augmented and _____
- 23. The marketing _____; The name given to all the four P’s.
- 25. Exchange value of a product or service always express in money.
- 26. The quantity of a commodity that a consumer is able and willing to buy, at each possible price, over a given period of time.
- 28. Total cost is the sum of _____ and variable cost.
- 29. Usually reflect the desired preferences for specific ways of satisfying a need.
- 30. A marketing strategy that targets a specific geographical area or community.
- 31. The process of changing a target market understanding or perception of a product or service.
- 33. Cost which vary directly with the level of production.
- 38. CVP stands for Customer _____ Proposition
- 39. Product that consumer doesn’t know about or does not want to actively buy even if he is aware of the product.
- 40. Same product is sold at different prices to different set of consumers, it is called price _______.
- 42. _____ refers to the basic requirements that are essential for the survival of an individual
- 43. The entire set of activities which communicate the product brand or service to the user.
- 44. A pricing strategy that sets a new product prices high and subsequently lowers them as competitors enter the market.
- 45. The final phase of PLC
Down
- 1. PLC stands for ____ life cycle.
- 2. The process of producing goods of predetermined standards so as to achieve the uniformity and consistency in products.
- 4. A graphic representation or a symbol of a company name.
- 5. The process of passing information and understanding from one person to another.
- 8. The material in which a product is delivered to consumers are often used to help build a brand identity.
- 9. Sub-division of the entire market.
- 10. First phase of PLC
- 11. The way in which a business distribute its products.
- 13. Online and Offline. Medium of market is Brick and ____ model.
- 14. 5 M’s of advertising: Mission Money, Media, Measurement,
- 15. The process of creating a distinct image or identity in minds of consumers for product, brand or company.
- 16. The process of introducing and promoting the product or service into the market.
- 17. Goods with unique characteristics or brand identification.
- 18. Fixed cost is also known as _____cost.
- 22. Total Cost / Production= _____ cost
- 24. Moving goods from where they were made to where consumers can buy them.
- 27. Product mix is also known as product _____.
- 28. ______ refers to the methods of practising and using another person’s philosophy of business
- 32. A fundamental pattern of present and planned objectives, resources, deployment and interactions of an organisation with markets, competitors and other environmental factors.
- 34. Name, term, design, symbol, or any other feature that distinguishes one sellers, goods or services from those of other sellers.
- 35. The oldest form of exchange trading of product is known as _____
- 36. an exchange process, which includes channel of distribution is known as Transfer of _____
- 37. The goods that are usually purchased frequently, immediately and with minimum of efforts (such as newspaper)
- 40. Selling the same product at different prices is known as _____ pricing.
- 41. In which marketing strategy the business target the entire market with a single marketing mix.