Across
- 4. Cost which vary directly with the level of production.
- 5. Same product is sold at different prices to different set of consumers, it is called price ___.
- 7. A phenomena where companies focus too generally on their product and services and failed to see broader market and customer need is known as marketing ___
- 9. PLC stands for __ life cycle.
- 11. CVP stands for Customer ___ Proposition
- 12. Managerial functions are planning, organizing, staffing, directing and ___.
- 13. The trade, which includes activities such as sell, variety of goods in a small quantities to final consumer is called.
- 15. Name, term, design, symbol, or any other feature that distinguishes one sellers, goods or services from those of other sellers.
- 20. A graphic representation or a symbol of a company name.
- 21. The quantity of a commodity that a consumer is able and willing to buy, at each possible price, over a given period of time.
- 23. A pricing strategy that sets a new product prices high and subsequently lowers them as competitors enter the market.
- 24. The way in which a business distribute its products.
- 25. First phase of PLC
- 26. Product mix is also known as product ___.
- 29. Total cost is the sum of ___ and variable cost.
- 30. Self service, food store with grocery.
- 34. A market strategy that is geared towards getting a foothold in a competitive market.
- 37. A person who consumes a product or service.
- 38. ___ refers to the basic requirements that are essential for the survival of an individual
- 39. The marketing ___; The name given to all the four P’s.
- 40. 5 M’s of advertising: Mission Money, Media, Measurement,
- 43. The process of introducing and promoting the product or service into the market.
- 44. an exchange process, which includes channel of distribution is known as Transfer of ___
- 45. __ refers to the methods of practicing and using another person’s philosophy of business
- 48. The material in which a product is delivered to consumers are often used to help build a brand identity.
Down
- 1. A marketing strategy that targets a specific geographical area or community.
- 2. A fundamental pattern of present and planned objectives, resources, deployment and interactions of an organisation with markets, competitors and other environmental factors.
- 3. Total Cost / Production= ___ cost
- 6. The process of producing goods of predetermined standards so as to achieve the uniformity and consistency in products.
- 8. Exchange value of a product or service always express in money.
- 10. The goods that are usually purchased frequently, immediately and with minimum of efforts (such as newspaper)
- 14. The important element of promotion mix is
- 16. Product that consumer doesn’t know about or does not want to actively buy even if he is aware of the product.
- 17. Online and Offline. Medium of market is Brick and __ model.
- 18. Setting a price in comparison with competitors.
- 19. The process of passing information and understanding from one person to another.
- 21. The final phase of PLC
- 22. The process of changing a target market understanding or perception of a product or service.
- 27. The entire set of activities which communicate the product brand or service to the user.
- 28. Three levels of product are core, augmented and ___
- 30. Sub-division of the entire market.
- 31. Moving goods from where they were made to where consumers can buy them.
- 32. Goods with unique characteristics or brand identification.
- 33. In which marketing strategy the business target the entire market with a single marketing mix.
- 35. Fixed cost is also known as ___cost.
- 36. Selling the same product at different prices is known as ___ pricing.
- 41. The oldest form of exchange trading of product is known as ___
- 42. The process of creating a distinct image or identity in minds of consumers for product, brand or company.
- 46. Usually reflect the desired preferences for specific ways of satisfying a need.
- 47. A place where buyers and sales of goods and commodities meet with common intention to exchange goods and services.