Across
- 2. Statistical data relating to the population and particular groups within it
- 3. The first step in the sales process, which consists of identifying potential customers
- 7. the practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive
- 9. The value of a brand
- 11. Process of promoting a product in retail environment, including visual display in retail store
- 12. Path the product or service purchased travels from company to customer
Down
- 1. Making a product occupy a desirable place in mind of customers
- 4. Another word for sales target: Sales_______
- 5. An action plan that specifies how a company will reach its target customers and achieve competitive advantage (An acronym)
- 6. Adding features to an exisiting product or service to increase its perceived value
- 8. A market________is a group of people who share one or more common characteristics,grouped together for sales/marketing purpose
- 10. A step by step approach used for converting a prospect into a lead (An acronym)