Marketing Marvel

6. a type of product manufactured by a particular company under a particular name.
9. The person who purchase the products for his personal or family usage.
10. Dividing a market into subsets of prospective customers who behave in the same way, have similar wants, or have similar characteristics that relate to purchase behavior.
11. the quantity of goods an organization maintains for its smooth functioning.
12. It is the management process that identifies, anticipates and satisfies customer requirements profitably.
14. It involves targeting potential customers at a very basic level, such as by ZIP code, specific occupation, lifestyle, or individual household.
15. a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed.
17. the ideas, customs, and social behaviour of a particular people or society.
18. the place the product occupies in consumers minds relative to competing products.
19. immediate or intuitive recognition or appreciation, as of moral, psychological, or aesthetic qualities; insight; intuition; discernment.

1. consumer products that the consumer does not know about or knows about but does not normally think of buying.
2. refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue.
3. It is the process of selling goods for resale purpose.
4. It is a short-sighted and inward-looking approach.
5. The wants which are backed by the capacity to pay.
7. company’s assortment of product lines and individual offerings
8. Every product moves through the various stages in the market.
13. is any paid form of non-personal presentation and promotion of ideas, goods and services through a mass media by an identified sponsor.
16. Adding values or features to a product more than customer expectations.
19. A systematic Method adopted by a firm to set the selling price for its goods/services.