Across
- 2. Distribution channels fall under this "P" of the 4Ps
- 5. Basic Human Requirements without which humans cannot survive
- 6. Wants backed by consumer purchasing power
- 7. An area in the BCG Matrix characterized by High market share and growth prospects
- 8. Type of Pricing where products are grouped together rather than given individually
Down
- 1. Forms the "S" in STP
- 3. Sales using follows this type of Strategy
- 4. One of the "A" in the 4As framework that deals with strengthening of distribution networks