Marketing Midterm tool unit 5

123456789101112131415161718192021222324252627282930
Across
  1. 4. product or service offered, how much, at what price
  2. 6. offering a customer a payment plan for a purchase
  3. 9. suggesting related merchandise
  4. 10. a neutral person or previous customer
  5. 11. used when the buying signal is strong
  6. 13. phone solicitation to make a sale
  7. 14. concerns, hesitations, doubts
  8. 17. gather information about customers and advise on products suited to need
  9. 18. reinforce a customer’s buying decision
  10. 22. encouraging a customer to decide between two items
  11. 23. to analyze what has occurred
  12. 24. objection returned as a selling point
  13. 25. little or no previous experience with an item(extensive decision making)
  14. 26. reasons for not buying or seeing a salesperson
  15. 27. can be used when the price of a product will soon increase
  16. 28. companies in touch with customers via Facebook and Twitter
  17. 29. help customers make satisfying buying decisions with ongoing relationship
  18. 30. words that average customers can understand
Down
  1. 1. to restate the meaning of a statement
  2. 2. a first attempt to get a customer’s agreement to buy
  3. 3. sales exchanges between two or more companies
  4. 5. recommending a different product
  5. 7. online purchases and product information
  6. 8. a personal characteristic that allows for successful a sale in the future
  7. 12. objection based on misinformation
  8. 15. vocabulary used with industrial buyers
  9. 16. direct contact between a salesperson and a customer
  10. 19. payment when item sells
  11. 20. a list of reasons for not purchasing a product and possible responses
  12. 21. helpful for future sales