Marketing Mix

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Across
  1. 2. The component of marketing that relates to channels of distribution.
  2. 5. The components that are combined to achieve the marketing goal.
  3. 8. are meant for consumption or use as inputs in production of other products or provision of some service.
  4. 9. Channel of distribution for a perishable product
  5. 10. described as a bundle of benefits
  6. 11. is an applied communication used by marketeers to convey persuasive messages and information between the firm and its potential customers.
Down
  1. 1. Channel of distribution For durable products like washing machines.
  2. 3. a consumer to make choice of the product to be bought.
  3. 4. is the consideration in terms of money
  4. 6. Marketing Mix is the set of _______ variables that the firm can use to influence the buyer’s response.
  5. 7. The component of marketing that relates to channels of distribution.