Across
- 2. Unique combination of a product for a specific group of customers
- 5. Segmentation based on a customers buying behavior
- 9. Segmentation based on customers attitudes, values,
- 13. Bring news to public's attention, could be good or bad
- 14. Good, service, idea a company develops and sells
- 15. Something a person has to have in order to survive
- 16. Relations make company look good
- 17. Approach in which the producer sets a high introductory price to attract buyers with a strong desire for the products and the resources to buy it.
- 18. Person who uses the product
- 19. This channel of distribution is done by integrating and coordinating various marketing activities and flows from point of production to consumption
- 21. Selling goods in bigger quantities
- 22. triking/memorable phrase used in ad
- 24. Segmentation based on general characteristics
- 25. The financial gain made in a transaction
Down
- 1. Selling (direct interaction between sales person and customers)
- 3. Segmentation Dividing a market into distinct groups
- 4. (leader)Product sold at a loss to attract customers
- 6. Inform, persuade,remind customers about a product
- 7. Reduction in the price of a product or service the seller offers to incentivize prompt payment by the buyer
- 8. Delivering products to buyers
- 9. How much to charge for a product
- 10. Where to sell to customers
- 11. Legal symbol, word, or words representing a company
- 12. Segmentation based on where a person lives
- 20. Ticket or document that can be redeemed for a financial discount or rebate when purchasing a product
- 23. Symbol or design that represents a company