Across
- 5. charging a high price to give an image of exclusivity
- 6. setting a low launch price to gain market share quickly
- 8. the combined 4 Ps of production, marketing....
- 9. a small specialised section of a bigger market
Down
- 1. Creating a unique name, logo or design for a product
- 2. short for the unique benefit that makes a product stand out
- 3. pricing a product in line with rivals to sty attractive
- 4. the amount of money charged for a product
- 7. market the specified group of people a business aims to sell to