Across
- 1. The specific good or service designed to solve a customers problem
- 3. Amount a customer pays
- 5. The two way dialogue and relationship between the brand and the buyer
Down
- 1. The channels and physical or digital location where people buy the product
- 2. The marketing and communication activities that advertise your product or service to target audience
- 4. The total financial and non-financial investment required by the buyer