Marketing mix

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Across
  1. 2. have to be what the customers want
  2. 3. who comes into contact with the customer
  3. 5. considers the systems which are used to deliver a service
  4. 6. evidence refers to where the service is being delivered from
Down
  1. 1. must be calculated to provide a profit
  2. 4. is the way a company provides customers with information about itself and its products
  3. 6. the distribution channel