Across
- 1. customer’s most important satisfactions
- 7. any goods, tangible or intangible
- 8. sell mainly to retailers
- 9. selling one of the oldest professions
- 10. the final step of new product development
- 13. the main challenge with indirect distribution
- 14. the most defining feature of service
Down
- 2. the only revenue-generating element
- 3. a type of communication between the buyer and the seller
- 4. very expensive promotional mix
- 5. an example of economic conditions
- 6. or thematic atmosphere
- 9. the third marketing tool
- 11. sale of goods and services from company to customer
- 12. form a vital connection between the company and its customers