Across
- 3. Price refer to time, travel cost and lost opportunities that are spent on attending and event or purchasing product. The amount of money that changed for a good or service
- 4. The building and maintenance of customer relationships based on a solid understanding of their needs and marketing these on an ongoing basis.
- 7. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
- 8. whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about.
- 9. involves designing and manufacturing the container or wrapper for a product?
Down
- 1. aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of
- 2. pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share
- 4. is the development of special activities, events, or programs to increase customer spending, or to give added appeal to a package or other hospitality/ travel service.
- 5. The of service in tourism and hospitality industry is based on:
- 6. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called