Marketing Mix

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Across
  1. 3. The focal point of all marketing activity.
  2. 4. It is finalized after ensuring that all four elements of marketing mix are in harmony.
  3. 6. Described as the business executive.
  4. 7. The marketing mix has three more variables included.
  5. 8. The process of identifying, anticipating, and satisfying customer's requirements with the purpose of making profits.
Down
  1. 1. The pricing involves in a firm differentiate its price across different market segments.
  2. 2. Described as mixer of ingredients.
  3. 3. It helps target a wider customer base and ensure easy access.
  4. 4. The marketing mix comprises of product, price, place and promotions and is mainly used in case of tangible goods.
  5. 5. The amount that a customer pays for consuming the product.