Across
- 1. this is an alternative name for the marketing mix
- 3. _____ Endorsement occurs when a business choose an influential person to promote their product
- 8. this includes any strategies a business may use to make customers aware of their product and persuade them to buy it
- 9. this is the monetary value a business places on a product
- 10. this is where a customer can expect to be able to buy a product
Down
- 2. this is an intangible product
- 4. This is the term used to describe selling products online
- 5. _____ pricing occurs when a business chooses to price their products similarly to their competitors
- 6. this is a tangible product
- 7. This is the good or service a business offers for sale
