Marketing Mix

6. It is the set of tactical marketing tools that the firm blends to produce the response it wants in the target market.
7. It represents the different method of communication that are used by marketers to inform target audience about product.
8. It involves making the product available at all possible outlets,
9. includes press releases, exhibitions, sponsorship deals, seminars, conferences, and
11. It is the communication that is typically not paid for.
12. Design is a _____ decision.
13. Four P’s of marketing mix are ______ on each other.

1. The customer is the ______ of all marketing activity.
2. The way in which the product is delivered to meet the customer’s need refers to?
3. It is the stages of the product which consists of introduction stage, growth stage, maturity stage and declining stage.
4. of soft drinks which are available through multiple outlets to ensure easy
5. to the customer.
10. It involves a firm to differentiate its price across different market segments.