Marketing Mix Introduction

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Across
  1. 2. The amount of money a seller charges a customer for a product or service.
  2. 6. A combination of four elements that can help a business to market its products.
  3. 7. The group of people to whom a business aims to sell its products or services.
  4. 8. An actual item (physical good or service) provided to meet customers' needs.
Down
  1. 1. A small, specialised segment of a larger market.
  2. 3. Making customers aware of the product or brand in order to increase sales and brand loyalty.
  3. 4. The process of identifying and satisfying customer needs and wants while making profits.
  4. 5. Refers to where customers will buy the product and the channel of distribution used to get the product to this location.