Marketing Mix (Part 2)

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Across
  1. 1. A price promotion that reduces the amount customers pay
  2. 4. Advertising activities that use the internet, email or mobile communications to encourage direct sales via e-commerce
  3. 6. A business or person that a product passes through before reaching the final consumer
  4. 9. The employees and managers of a business and how they relate to and communicate with customers
  5. 11. Promotion aimed at mass or large audiences by paying for promotion
  6. 13. The best example of Above-the-line Promotion
  7. 14. The process of delivering products from the producer to customers through different channels
Down
  1. 2. The best example of Below-the-line Promotion
  2. 3. The use of advertising, sponsorships, sales promotions and personal selling to inform and persuade customers to buy a product
  3. 5. Promotion that targets individual market segments or customers and does not use directly paid-for means of communication
  4. 7. An example of Online Marketing
  5. 8. A form of sales promotion listed in the marketing mix
  6. 9. All the activities, procedures and policies involved in the interaction between the customer and the business
  7. 10. How and where the product is sold and delivered to customers
  8. 12. All the elements a customer sees, smells, hears or touches when interacting with a business