Marketing Mix: Price Lessons review

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Across
  1. 2. the amount a product is worth to the customer.
  2. 6. when a business is in conflict other companies selling similar products.
  3. 7. prices drop as companies try to sell as much remaining inventory as possible
  4. 10. a performance measure used to assess the outcome of an investment.
  5. 11. to recover the cost of development.
  6. 12. is the amount added to the break-even point to determine the selling price.
  7. 13. is the percentage change in demand in response to a change in price.
  8. 15. is the percentage of the market for a product or service that a company supplies.
Down
  1. 1. is the price at which a product is sold to a customer.
  2. 2. is when a business lowers the per unit price of a product when greater amount of the product are purchased.
  3. 3. is an indicator of what consumers are willing and able to pay for a product.
  4. 4. is the difference between the cost of buying or making something and the price at which it is sold.
  5. 5. is the amount of money a business charges for a product.
  6. 8. prices stabilize as companies attempt to get as much profit from the existing product
  7. 9. prices begins to lower as competitors enter the market.
  8. 14. a method for setting product prices to maximize product is to establish a return on investment percentage as a profitability measure.