Marketing Mix Puzzle

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Across
  1. 2. A business activity that changes assets, liabilities, or owner's equity
  2. 3. how much to charge for a product
  3. 5. striking/memorable phrase used in ad
  4. 9. Mark a symbol, word, or words legally registered or established by use as representing a company or product.
  5. 10. what a company owes
  6. 14. inform, persuade, or remind customers about a product
  7. 16. Ownership of a company
  8. 18. 4P's product place price promotion
  9. 20. Segmentation Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs
  10. 21. Marketing specific group to market to..., focusing all marketing decisions on a very specific group of people who you want to reach.
  11. 23. Segmentation based on a customers buying behavior and benefits they are looking for in a product
  12. 25. money and other valuables belonging to an individual or business
  13. 26. The financial gain made in a transaction
  14. 27. Segmentation based on where a person lives
  15. 28. delivering products to buyers how a business gets it's product to their customers
  16. 30. pay to promote product
Down
  1. 1. where to sell to customers
  2. 4. Person who uses the product or service
  3. 6. Relations help influence target market; make company look good,
  4. 7. bring news to public's attention,could good or bad
  5. 8. the process by which companies create value for customers and build strong customer relationships in order to make a profit
  6. 11. Mix personal selling, advertising, direct marketing, sales promotion, and public relations
  7. 12. Segmentation based on general characteristics (Gender, Age, Income level, education level)
  8. 13. A symbol or design that represents a company or organization
  9. 14. Segmentation based on customers attitudes, values, likes/dislikes
  10. 15. Selling direct interaction between sales person and customer
  11. 17. Marketing address individuals through social media, mailers
  12. 19. Something a person has to have in order to survive
  13. 22. A good, service, or an idea a company develops and sells to their customers
  14. 24. Mix four marketing strategies: product, price, place, promotion
  15. 26. how much to charge customers in order to maximum profits
  16. 29. Promotion coupons, money off promotions, product samples