Across
- 2. a pricing strategy where a business adds an amount on to the cost of production
- 6. the stage of a product life cycle before it is launched
- 9. the last stage in a product life cycle
- 11. pricing strategy used to get rid of old stock
- 12. these strategies aim to stop a product going into decline
Down
- 1. one of the elements of the marketing mix
- 3. setting a high price for a new product - particularly new technology
- 4. pricing strategy, pricing low in order to get established in the market
- 5. part of the product life cycle where sales are at their peak
- 7. where customers go to get a product/service
- 8. a reason for promotion to encourage customers to remember that your product or service still exists
- 10. a reason for promotion, to let customers know your product/service exists