marketing mix revision

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Across
  1. 2. a pricing strategy where a business adds an amount on to the cost of production
  2. 6. the stage of a product life cycle before it is launched
  3. 9. the last stage in a product life cycle
  4. 11. pricing strategy used to get rid of old stock
  5. 12. these strategies aim to stop a product going into decline
Down
  1. 1. one of the elements of the marketing mix
  2. 3. setting a high price for a new product - particularly new technology
  3. 4. pricing strategy, pricing low in order to get established in the market
  4. 5. part of the product life cycle where sales are at their peak
  5. 7. where customers go to get a product/service
  6. 8. a reason for promotion to encourage customers to remember that your product or service still exists
  7. 10. a reason for promotion, to let customers know your product/service exists