marketing mix revision

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Across
  1. 3. setting a low price
  2. 5. dividing whole market by consumer characteristics
  3. 6. dividing markets based on lifestyle
  4. 7. business that buys products in bulk
  5. 8. pattern of sales of product from introduction to withdrawal
  6. 11. measurable data collected during research
Down
  1. 1. method of promotion
  2. 2. collecting analyzing & presenting data
  3. 4. strategies used to extend PLC
  4. 6. market research data can be presented using
  5. 9. %change in demand is greater than %change in price
  6. 10. identifying small segment of the market