Across
- 3. setting a low price
- 5. dividing whole market by consumer characteristics
- 6. dividing markets based on lifestyle
- 7. business that buys products in bulk
- 8. pattern of sales of product from introduction to withdrawal
- 11. measurable data collected during research
Down
- 1. method of promotion
- 2. collecting analyzing & presenting data
- 4. strategies used to extend PLC
- 6. market research data can be presented using
- 9. %change in demand is greater than %change in price
- 10. identifying small segment of the market