Across
- 4. If a business focuses on these, they are more likely to succeed.
- 6. This will be carried out to Identify what marketing mix is required.
- 7. One way in which a product or service can be promoted.
- 8. The methods used to encourage customers to buy.
Down
- 1. How much the customer is charged.
- 2. The design. What it does, how it looks, its brand.
- 3. Two words. Otherwise known as the 'Four Ps'
- 5. A group of customers that have something in common e.g. Age, Income, gender
- 8. How the customer gets the product (retail, online etc)