Marketing Mix:Price Review

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Across
  1. 2. when this is high price goes up
  2. 6. profit/cost
  3. 7. Amount added to the break even point to determine the selling price
  4. 11. distribution of a product
  5. 13. indicator of what consumers are willing and able to pay for a product
  6. 15. some companies price products based on this
Down
  1. 1. Customers are more concerned with this than a good price
  2. 3. defined as the percentage of change in demand in response to a change in price
  3. 4. Prices drop again during this part of the product life cycle
  4. 5. difference between the cost of buying or making something and the price at which it is sold
  5. 8. sets prices at the highest value customers will pay
  6. 9. Price begins to lower as competitors enter the market during this part of the product life cycle
  7. 10. advertising a product
  8. 12. when this is high price goes down
  9. 14. Price begins to stabilize during this part of the product life cycle