Marketing Module

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Across
  1. 3. a planning model
  2. 4. an element of the extended marketing mix
  3. 6. a primary research method
  4. 10. a targeting strategy that uses a different marketing mix for different audiences
  5. 11. someone who has an impact on an organisation
  6. 12. information that describes emotions
  7. 13. an element of the marketing mix
  8. 15. part of the decision making unit
Down
  1. 1. where marketing information can be stored
  2. 2. a factor influencing customer behaviour
  3. 5. tools to deliver strategies
  4. 7. dividing up of the mass market
  5. 8. a group in the micro environment
  6. 9. a macro factor
  7. 14. what all objectives should be