Across
- 2. A marketing approach focusing on one-on-one customer interactions
- 4. The mix of factors that influence consumer decisions
- 5. A report detailing competitors' marketing strategies
- 11. Marketing designed to evoke emotional responses
- 12. A visual representation of a company's identity
- 14. The target group for a specific product or service
- 15. The cost to acquire a new customer
- 17. Advertising that disrupts user experience, like pop-ups
- 19. A type of data used to understand customer preferences
- 20. The study of consumer habits to improve sales
- 22. Platforms like Facebook and Instagram are examples of this
- 23. Content created by users that promotes a brand
- 25. The concept which focus only on Quantity of the product
- 26. The process of bringing a product into the market
Down
- 1. A short, memorable phrase used in advertising
- 3. A type of digital marketing that uses email campaigns
- 6. A specific group of customers at which a product is aimed
- 7. The strategy of improving a website's visibility on search engines
- 8. A brief and compelling statement of a company's mission or purpose
- 9. A digital marketing metric that tracks clicks on ads
- 10. Pricing method based on consumer demand
- 13. Primary goal of advertising
- 16. The practice of raising brand awareness without paid ads
- 18. A promotional item, often free, to entice customers
- 21. A person who promotes products on social media for brands
- 24. A marketing technique where products are promoted through user testimonials