marketing period 1 test review

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Across
  1. 2. inquiring about a customer needing assistance
  2. 6. During which step of the sale should you learn what the retail customer is looking for in a good or service?
  3. 8. How might a customer feel if you asked several questions in a row?
  4. 12. How should a salesperson approach a customer who is in a hurry?
  5. 13. logical reason for making a purchase
  6. 15. “We really can’t buy this car because we have to repaint our house and replace our refrigerator.” What is the basis for this type of objection?
  7. 16. locating potential customers without checking leads
  8. 19. way to determine needs
  9. 20. encouraging customers to talk
Down
  1. 1. matching product with customer’s needs and wants
  2. 3. face-to-face meeting with a customer
  3. 4. During a presentation, what is the maximum number of items a salesperson should show a customer at one time?
  4. 5. In which selling situation is using the latest jargon acceptable?
  5. 7. facial expressions, hand motions, and eye movements
  6. 9. a product feature that benefits the customer
  7. 10. A customer in a computer store tells the salesperson, “I can’t buy this software program. I don’t understand the directions.” The salesperson’s replies, “Let’s read over the directions together. What is the first direction you find confusing?” What method of handling objections is the salesperson using?
  8. 11. In an organizational sales situation, when are the customers’ needs usually determined?
  9. 14. A salesperson says to a customer, “I’ve had many customers express the same concern you’ve just stated.”What step of the basic strategy for handling objections does this comment represent?
  10. 17. initial approach involving business etiquette
  11. 18. Lee works in the men’s clothing department of a large department store. He notices a regular customer inspecting an elegant suit. As he approaches the customer, he says, “Good morning, Mr. Rivers. How may I help you this morning?” What method of initial approach is Lee using?