Across
- 2. classifying people into smaller groups
- 5. information about the target market
- 8. business to business operations
- 9. tangible items that has value
- 11. combines customer information and marketing communications
- 14. professionals track trends and consumer attitudes
- 15. purchase things for personal use
Down
- 1. intangible items that have monetary value
- 3. business strives to satisfy customer needs
- 4. added value in economic terms
- 6. four marketing strategies,product, place,price and promotion.
- 7. total shares
- 10. sharing similar needs and wants
- 12. group of people eventually become customers
- 13. companys percentage