Marketing Plan and Strategies Notes, Part 2 - Entrepreneurship

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Across
  1. 2. ____________ helps determine customer need and also helps create customer need.
  2. 5. One benefit of having a marketing strategy is to boost ______________ awareness.
  3. 6. You want to spend enough money on marketing to help your business be successful but not go _______________.
  4. 7. Customers will find a new product/service if they are not ____________________ with your business.
  5. 10. Fast Food restaurants realized their customers wanted ______________ options so they adjusted their menus.
  6. 12. Long term goals are goals that are 5 years to ________________.
  7. 14. Marketing begins with an understanding of your _________________ customer and going from there.
  8. 15. Goals, challenges, and interests of potential customers are examples of this.
  9. 18. Have a good brand will hopefully motivate customers to ________________ products or services.
  10. 21. A business brand represents a business’s _______________________.
  11. 22. Branding is the marketing practice of creating a name, symbol or design that identifies and _____________________ a product from other products.
Down
  1. 1. One important part of having a marketing strategy is to figure out how your company will be ______________________ (how it will make money).
  2. 3. A business brand is the most valuable ____________________ property.
  3. 4. Customers have more options than ever now thanks to the ____________________.
  4. 8. Launching your marketing campaign is often the most ___________________ step of creating a marketing strategy.
  5. 9. Age, Income level, and location of potential customers are examples of this.
  6. 11. The last step in a marketing strategy is to ____________ your results.
  7. 13. It is difficult and _____________________ to sell products with just advertising.
  8. 16. It is important to understand the latest _________________ in social media but they may not be a good idea for your business.
  9. 17. A marking plan will help a business identify which marketing _______________ they will publish their content on.
  10. 19. If your customers are primarily elderly people, it may not make sense to market a lot with _______________ _________________.
  11. 20. One of the 4 P’s of marketing that is most closely aligned with advertising.