Marketing Plan Notes, Part 1

4. “Price” needs to consider if the company can make a _________________.
9. One of the most recognizable logos worldwide. Is Yellow and Red and is the first letter of the company.
11. A logo helps give a company or business a ___________ identity.
13. Marketing considers primary and secondary _________________ to inform a plan.
14. The most important part of promotion is _____________________.
16. Marketing involves attracting and _____________________ satisfied customers.
19. Marketing is responsible for all the activities leading to the ____________ of a product between company and customer.
20. A brand name and logo are most often associated with this P of the marketing mix.

1. Marketing is a form of ____________________ between you and your customers with the goal of selling your product or service to them.
2. What major sports marketing event happens the last two weeks of March?
3. A type of advertising that is used primarily along interstates.
5. A visual identity for a company and it’s brand.
6. The ________ -___________ point is where total costs equal total sales. (No dash in middle on crossword)
7. Marketing is important whether you are selling a product or a ____________________.
8. “Price” needs to consider if it is _______________ with other similar products.
10. “Place” deals primarily with different channels of _____________________.
12. Marketing helps businesses ___________ customers.
15. Brochures, Ads, and other Information is most often associated with this P of the marketing mix.
17. A group of customers who share a common want or need.
18. Communicating the ________________ of a product or service is a key aspect of marketing.