Marketing Plan Terminology

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Across
  1. 2. Elasticity the difference in the price as the demand for the product changes.
  2. 5. the research you do yourself through surveys, focus groups and personal conversations with prospects.
  3. 7. are expenses that may vary each month such as the cost of supplies, direct labor, and utility bills.
  4. 9. the actual income after subtracting all additional business expense. These expenses can be a percentage of rent, phone cost, actual labor cost.
  5. 12. organization or store chain selling products obtained direct from a manufacturer or a distributor. The retailer does not produce or use the product. It's purpose is to sell a product for a profit.
  6. 13. the channel of distribution form the manufacturer of the product to the consumer.
  7. 14. the specific market or segment you aim your marketing plan towards.
  8. 15. the unique selling proposition is what you as a marketer identify as a unique characteristic of your product. This characteristic sets you apart from other products in your market. This unique characteristic is also the basis in your market. This unique characteristic is also the basis in promoting and advertising your product.
  9. 16. a way to utilizing networks on the web to gather information about your market, your product, or your competitors.
  10. 17. the total sale of one unit or units sold during a given period: monthly, quarterly, annually.
Down
  1. 1. applies to your financial, sales, media, and marketing goals. It can also be used to test your mission statements effectiveness. Specific Measurable Attainable Realistic Timely.
  2. 2. used in accounting to show a negative number or cost which is to be subtracted.
  3. 3. income statement is a lot like a monthly or annual closing income statement. The big difference is that a pro forma income statement projects future income rather than recording the past income.
  4. 4. the life span of the product; the introduction to the market, market growth, stabilization or maturity of the product, and a decline in the product due to new technologies or better substitutes in the market.
  5. 6. the percentage of people in your target audience exposed to your advertisement in a specific publication.
  6. 8. information you've gathered from other sources. Information found online, consume reports, government reports, company websites and annual reports.
  7. 10. focuses on the benefit or value you provide to your target audience. Your positioning statement also states how you are different from your competitors.
  8. 11. strengths, weakness, opportunities, and threats.