Across
- 2. expenses that do no vary based in the cost of production and sale of your product (rent, insurance) these costs remain the same each month
- 3. a gathering of 6-10 potential customers in your market. A moderator leads a survey and discussion of related products identifying a consumer's view of the competitive products
- 5. A specific group of people or consumers that share similar characteristics, gender, age, ethnic heritage, hobbies, personal lifestyle, food preference, or career areas define a segment
- 8. a schedule of the issues available by each publication. a newspaper is daily, while magazines and journals may be bi-weekly, monthly, or even quarterly
- 10. Consists of radio, television, and the internet
- 12. the amount of sales of the percentage of a product or service in comparison to other similar products and services on the market. Another phrase that relates to Market Penetration is "Market Share"
- 15. protects you and your business against lawsuits, claims, and damages
Down
- 1. is a written sentence, a short list, or a short paragraph stating your business goals or purpose. The statement should be simple and easy to remember. It states the direction your business will take
- 4. measures the number of times a person will see your ad within a given media schedule
- 6. the retailer is the market or store buying from the distributor. Retailers sell directly to the consumer. They will also add a commission to the product creating their profit margin. This is also known as retail pricing. Retailers may sell in a store catalog or even on their own web site.
- 7. the costs incurred to make your product and operate your business
- 9. a general marketing term describing decisions made throughout the process of delivering a product/service to the consumer
- 11. a distributor will buy products form a manufacturer or company and sell them to retail stores or markets. They make their money by buying a product bulk and applying commission to it
- 13. the man hours required to build your product. Direct labor cost is the actual hourly cost. 2 hours @ $10 per hour=$20. Billable hours are the cost based on what you charge your customer to produce a product or the cost per hour to perform a service. An example is billing an house for $20 per hour. The billable cost is 2 hours @ $20 = $40 billable
- 14. Profit the difference between the amount of a product sakes and the cost to make that product